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Old 01-18-2010, 08:10 AM
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Ken Smith Ken Smith is offline
Bassist, Luthier & Admin
 
Join Date: 01-18-2007
Location: Perkasie, PA
Posts: 4,851
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Lightbulb prices..

Quote:
Originally Posted by David Wolliston View Post
Hi Ken. I love the idea of a book by you i would most def. buy one. Seeing that bass prices range from cheap to MAD expensive, how do you keep your prices at the price that you charge? There are companies out there that charge almost double the price that you charge but yet still your basses are double the quality and playability.


Do you plan on making another model bass? as the Fusion Elite 25th Anniv. seems to be the Mothership?


dw
Actually I find it hard to believe that people pay upwards of $8k for some of these basses or any of them actually. I don't see these basses being worth anywhere near that. Maybe half that price at best.

I charge what I think I need to charge and raise prices only when I have to. I own the building/property now so I control the rent. That is about all I control but if I were in New York, I would have to charge more to cover the on going rent and expenses there. Unfortunately, no matter how much you charge to cover the rent and expenses, none of that cost-wise is reflected in the bass, the quality or resale value.

Like you buy a can of Coke. I charge you maybe $1 and the other guy charges you $3-4. Then he smiles and shows you his rent so you will feel better about the cost. Maybe, he shows you his Porsche as well that you helped pay for. In the mean time, all YOU have in your hand is a $1 can of Coke. WHY can't people see that?

It is the responsibility of the business owner to control his overhead so that his product is not inflated in the sale price in order to pay for his mistakes or greed for that matter. YOU, the consumer pay a part in that too. If the product is not worth that price, don't buy it!
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