Magazines & Advertising

[Flint Buchanan]

I happen to believe that even though the "tech bubble" burst a few years ago, there was still a paradigm shift in western culture that cannot be reversed-short of catastrophic meltdown of the grid and communications. I think of it as nothing short of the importance of the creation of the movable-type printing press.

I, like most of my generation, get almost all my information from the web. In fact I won't go near a deal unless I can dig up some kind of 'digital footprint'.

The real question, that hasn't been completely answered, is how do you break through and make that first contact that will help someone to find you online. Google, and other search engines have incredible search architecture, and things will only get better. This is where there needs to be a change in printing/publishing.